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The AI Reply node allows you to send dynamic, personalized messages to customers based on what they’ve said in the conversation so far.

You have the option to add an AI Reply every time you add a new action in an Automation.

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Send Message nodes vs AI Reply nodes

• Traditional Send Message nodes can take a few different forms (plain text, button click, multiple choice…). But what they have in common is that they result in each customer receiving the same message.
• AI Reply nodes differ because they result in each customer receiving a unique message. They use the conversation history and a message goal that you define in order to personalize the message content.

When to use the AI Reply node

If you want to send customers tailored recommendation(s) at the end of a product quiz.

Above is an example that we built for our demo store, Accent. You can try the experience out for yourself by commenting “gift guide” on this Instagram post.