Within a campaign there are a number of metrics available to help you gauge performance and understand your audience.

Campaign version metrics

When viewing a live or stopped campaign, clicking the analytics button in the top navigation displays the analytics for that version of the campaign.

Subscribers

• Entered - number of subscribers that entered the campaign
• Created - number of new subscribers created from the campaign
• Exited - number of subscribers that completed the campaign
• Opted Out - number of subscribers that opted out during the campaign

Messages

• Sent - number of messages that were accepted by WhatsApp.
• Read - number of messages that were marked as read by a subscriber’s WhatsApp client.
  • Some subscribers may opt out of sending read receipts. If a response occurs following the send and we have not received a read for a message, we then count the read at that time.
• Delivered - number of messages that were successfully delivered to a subscriber’s WhatsApp client.
• Received - number of messages that were handled by this campaign.
  • The message that triggered the campaign is not included in this number.

Links

• Clicked - number of clicks to tracked links in the campaign

Individual node metrics

When viewing a live or stopped campaign, each node that is part of the campaign displays metrics related to the number of subscribers that have passed through it.

• Sent - number of messages that were accepted by WhatsApp.
  • This metric will only display on Message, Media and Template nodes.
• Subscribers
  • This metric will not display on Message, Media and Template nodes.