When the end of November approaches, inboxes around the world begin to fill up with a constant flow of deals, percentages off, and various offers. It can be a noisy time for both brand and consumer. But what if we were to tell you we know of the perfect tool to help your brand stand out from the pack?

WhatsApp marketing has emerged as a powerful method to turn big events into longstanding relationships between consumers and brands.

In this blog post, we give you step-by-step strategies and tactics to establish your WhatsApp marketing presence and prepare for a successful Cyber Week campaign that turns this one-week sales event into lifelong relationships.

Why Black Friday and Cyber Week is a Good Time to Launch WhatsApp Marketing

This time of year, your customers will check with your brand regularly. They'll want to receive updates about deals and offers as early as possible so they can plan their holiday shopping accordingly. You'll already have their attention, and you have a great offer to share with them at no cost to you.

Give your customers early insight into sales and offers and early access to the promotions in return for their opt-in.

Why WhatsApp is Uniquely Positioned to Help You Excel at Cyber Week

Most consumers have become fatigued by the deluge of messages in their email and text inboxes. By messaging them in a channel that isn't overly saturated, you will make it easy for them to find the latest updates from you.

With WhatsApp you'll be able to create a more dynamic experience with conversations instead of just one-way messages. The moment an interaction turns into a back-and-forth conversation, it creates more sticking power with the consumer.

Equally exciting, WhatsApp integrates directly with Facebook and Instagram Ads. When you look over your ad budget for the holiday season, you can allocate some to the action of starting a WhatsApp conversation — this starts a conversation with a new or existing customer in their awareness phase and also gains their opt-in for future messages.

WhatsApp Black Friday and Cyber Week Strategy Countdown

Here is the plan to get up and running with WhatsApp for Black Friday in 6 weeks (or less):

6 Weeks Before Black Friday

Set your foundations and grow your subscribers

If you have already set up your WhatsApp program, skip to '4 Weeks Before'.

• Establish Your Business on WhatsApp: A few different elements are needed including a business name and a phone number.
• Select a Business Solution Provider: A BSP facilitates sending and automating messages and conversations with your subscriber base at scale.
• Add Your Opt-in Opportunities: Decide where you'll have your customers opt-in — your website, in-store, through email, social ads — and create messages that support the opt-in experience.