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UTM parameters are tags you add to the end of a URL to track where your traffic is coming from. Setting them up in Tildei helps you see how many website visits are driven by conversations with your Tildei agent.

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To set up custom UTM parameters in Tildei, head to the Org Settings page in the platform. From there, head to Settings.

You can add & customize your own UTM parameters by going to “Edit” the Global URL Parameters. The Value being 0 means that currently there aren’t any UTM parameters in place.

From there, you can add as many custom UTM parameters as you want. Screenshotted below is an example from one of our demo accounts.

After you’ve added your UTMs and hit “Save”, you’ll see that the Value column has been updated. Your UTM parameters are now set up! These UTMs are now live for every link sent by Tildei.