WhatsApp is the perfect platform for retailers to connect with customers, and engage in true conversations that lead to brand loyalty and conversion. If you are looking for creative inspiration to take advantage of WhatsApp's unique features and provide a fresh marketing experience, we got you covered! Here are 5 creative ways for retailers to use WhatsApp for marketing.
Using a QR code in your customer lifecycle is a low-friction method to open a conversation with your customers. Over the past few years, QR codes have become a common sight for shoppers. They have become familiar with taking out their phones to scan codes on menus, on posters, when standing in line, and in-store. The QR code for WhatsApp automatically routes them to a chat flow from the moment of scanning.
The check out counter is the perfect place to gather information so you can connect with your customers online. A QR code at point-of-sale is a seamless process. Your customer scans the code, WhatsApp opens with a pre-populated message. Once they hit send to confirm their opt-in they get an immediate reply and on-the-spot discount, all hands off for the associate!
Benefits to this campaign: Collect marketing opt-ins in a new and engaging way, capturing a new audience
We have all been in a store looking at a product and wanted just a bit more information. QR codes on clothing tags, shelves, or on packaging can route your customers to an engaging conversation on WhatsApp. From the first scan, your suggested replies allow them to choose what they want to learn more about. At the end of the conversation, you have rich information about what is important to your customer, stored to a profile to use anytime.
Benefits to this campaign: Influence the buying process, surprise and delight your customers, connect with your customers on topics that matter to them
A flyer with a QR code included in a delivery package. When scanned, it routes your buyer to a message thread where they can provide a review or feedback — star rating, written review, and even photos of your product in their home.
Benefits to this campaign: Receive direct feedback on your products, shipping, and overall purchase process; generate input about improvements; rectify any situations with unsatisfied customers
A URL is another way to route your customers to a WhatsApp conversation with your brand. URLs can be used across both mobile and desktop web pages so they're easy to place throughout the customer journey.
