WhatsApp is leading the shift to conversational marketing, and it's changing how brands and customers communicate. Once you're past getting started on WhatsApp, the next question often is, "What exactly should I send?" At Tildei, we want to make each step of building your next-generation marketing program seamless. Here are the three most important WhatsApp marketing campaign ideas to get started:
An overview of three essential WhatsApp marketing campaigns to get started
The perfect start to the conversation
The foundations of a strong WhatsApp marketing program aren't entirely different from other channels. When a customer opts-in to connect with your brand, the first interaction they experience is a welcome message. A welcome campaign should be the first campaign that you create. Customers are most engaged when they first subscribe, so this is your opportunity to make an impression.
Beyond the initial "thanks for opting-in," this is a great moment to orient them to these new kinds of marketing messages and the WhatsApp channel. You can leverage tools unique to WhatsApp like sending a list of items from which they can choose, or a three-button quick reply which they can easily tap to continue the conversation.
If the customer has shared their mobile number with you in other ways and you have collected data attributes from previous interactions, you can personalize the conversational experience from the get-go. When their WhatsApp number matches the number you have on record, you can apply conditional logic and personalization to make the messages unique to them.